A hot-air balloon is a fabulous means of communication. Its size, its beauty and its magical powers of levitation attract the gaze of thousands of spectators at each flight.
The message the balloon carries is quickly memorised in association with its eye-catching support. And what is more, is there another medium that is guaranteed to be photographed by nearly everyone each time it appears?
In short, a few years ago a company called US MARKET RESEARCH published a survey that revealed that advertising space on a hot-air balloon offers the best value for money of any. The study compared newspapers, hoardings, radio, television and balloons and found that the cost-to-impact ratio of advertising on balloons is slightly less expensive than television, but is five times less expensive than advertising in a daily newspaper.
Balloons can carry advertising banners for one-off campaigns or in the case of longer term campaigns; it is possible to pay for the manufacture of a balloon that includes the slogan, logo etc. in the fabric of the balloon itself. The balloon becomes a perfectly adapted marketing tool able to carry the message for several years.
It budget constraints permit, it is possible to manufacture balloon in the shape of bottles, cars, tin cans or pots of paint.
Whichever option you choose and whatever your budget, the method of use will be one of two major types: -Free flights: the balloon takes off before crowds of people and flies over centres of populations at a low altitude (always providing permission has been obtained). The balloon can be entered for balloon rallies in Europe,
-Captive flights: The balloon remains tethered to the ground by 50-metre long ropes.
We can man the balloon and offer ‘baptisms by air’ to numerous spectators.